Bringing 5 Spanish Radio Stations to Austin, Texas
In 2024, Royal Nerds took on one of our most ambitious projects yet: implementing the complete network, IT, and broadcasting infrastructure that made it possible for Norsan Media to expand into Austin, Texas with five radio stations.
The Stations
La Raza
Leyendas
Magia
Romance
Mexicanisima
The Challenge
Expanding a broadcasting operation to a new market is no small feat. Norsan Media needed a partner who understood both the technical demands of broadcasting infrastructure and the IT systems required to support modern radio operations.
The Austin expansion required building everything from the ground up: studio networks, broadcasting equipment connectivity, administrative IT systems, and the infrastructure to support five distinct radio stations operating simultaneously.
Our Solution
Network Infrastructure
Enterprise-grade network architecture connecting all studio and broadcast systems
IT Systems
Complete IT infrastructure for administrative operations and content management
Broadcasting IT
Specialized systems connecting broadcast equipment and streaming infrastructure
What We Delivered
- Complete network infrastructure connecting five radio stations
- Studio-grade connectivity for broadcasting equipment
- Administrative IT systems for day-to-day operations
- Reliable infrastructure supporting simultaneous multi-station broadcasting
- Seamless integration with existing Charlotte operations
From Charlotte to Austin
This project represents the expansion of our capabilities beyond the Carolinas. While our home base remains Charlotte, NC, we're proud to support clients wherever their business takes them—including major markets like Austin, Texas.
The Result
Thanks to the infrastructure Royal Nerds implemented, five beloved radio stations—La Raza, Leyendas, Magia, Romance, and Mexicanisima—now broadcast to the Austin market. The project showcases our ability to handle complex, mission-critical broadcasting IT at scale.
This expansion was only possible because of the trust built over our long-standing relationship with Norsan Media. When they needed a partner for their biggest project yet, they knew Royal Nerds would deliver.